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"A Girl's Hope" - A heartwarming TVC campaign featuring Adelyn Koh that inspires Singaporeans to support the Youth Olympic Games for Ministry of Family and Social Development conceptualized and written by Singapore writer Jenny Ng.

Ministry of Social & Family Development

"A Girl's Hope" (2012)

<Creative Lead. Writer>

 

The requirements: 1) To inspire Singaporeans to support Youth Olympic Games 2) Don't show any sports because we are a family government agency 3) Must make people cry

 

I conceived the idea in a train.

I went home, wrote it out and saw the script played out in my dreams.

 

So here it goes.

 

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