"Ah Ma" - A heartwarming TVC campaign that raises awareness of the Lasting Power of Attorney Act for Ministry of Social and Family Development conceptualized and written by Singapore Writer Jenny Ng.

Jenny Ng Singapore Writer & Director

Ministry of Family & Social Development

"Ah Ma" (2013)

I have always wanted to write a story that revolves around the dinner table, and finally, the opportunity landed on my lap.

This is one real account that I often observe about traditional Chinese families: A family dinner always seems picture perfect, but unsaid issues tend to surface at such a time.

Apart from conveying messages regarding the Act, I wanted our audience to reflect on today's societal problems.

This TVC won Silver for The Laurels Viewers' Choice 2013.