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"Red Knot Stories" - A series of ads that positively showcases the impact of cord blood donation on saving lives.

Singapore Cord Blood Bank

"Red Knot Stories" (2017)

<Film Director>

 

The requirements: 1) To raise awareness of cord blood donation among pregnant women. 2) To use real donor and recipient stories.

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This is a pro-bono job that has limited budget. However, the production team has lots of fun during the two-day shoot with our talents: the Pitchay sisters and Jun Gi. Through this piece, we understand more about cord blood donation and the lives it can change for the recipients and their loved ones.

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Password: jennysportfolio

*Please do not circulate the videos as they are private.

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