Jenny Ng Singapore Writer & Director

Asia Pacific Breweries

"Tiger Man" (2014)

<Creative Lead. Writer>

​

The requirements: 1) To introduce their new target market, the Tiger Man 2) To include the key messages while making the Tiger Man appear "cool" 3) To develop a content flow using footages from different platforms.

​

I started crafting this from an empty canvas. To bring out the different aspects of the "Tiger Man", I wrote short copy to define who this new age man is. I built the content flow further by including famous quotes from prominent business leaders.

​

Password: jennysportfolio

*Please do not circulate this video as it is private.